DESIGN WITH A SUSTAINABLE APPROACH

BRANDING

My approach: Every organization, event and campaign has a story...a motive...a goal. I'll examine what those are and make every mark count toward telling that story with the final branding able to speak volumes and show up as unique as its originators, users and consumers.

WORK SAMPLE

FINAL FOUR: Logo system and custom fonts

Goal: To build a logo system to support a similar branded approach from year to year while allowing for a unique mark and fontto celebrate the experience of the city and stadium for Final Four teams.

Destination: Product and apparel for athletes

INFOGRAPHICS

My approach: Somewhere in the data, there is a story. What that story is depends on what needs to be told, illuminated or imparted. A visualization of that story within the data can help others understand, learn or act with more direction and speed. 

WORK SAMPLE

NATIONAL WILDLIFE REFUGE SYSTEM

Goal: To create infographics and custom icons that showcase the species and services for the public at the wildlife refuges in the Willamette Valley Complex of the National Wildlife Refuge System.

Destination: Public education and awareness

WORK SAMPLE

SUBLIMATION SYSTEM

Goal: To create infographics that explain the process and system of the sublimation process.

Destination: internal and external partners working with dye sublimation

GRAPHIC DESIGN

My approach: When there's a lot of information to impart, and your project spins brevity on its head, it's time for some visual hierarchy and prioritization of ideas to help the consumer or audience focus on the offer. My natural ability to organize mass information and reign multiple messages into a succinct visual is at the ready (and I've been known to jump in and write copy or edit as needed).

WORK SAMPLE

MULTIPLE COMPANIES: Advertisements, publications and packaging

Goal: To build functional items and sales tools that align with organization branding and visual vocabulary.

Destination: Retail, B2B and direct to consumer

APPAREL GRAPHICS

My approach: With an expert knowledge of textiles and applications I aim to provide designs and a point of view on how to both delight the end user and use resources responsibly.

 

WORK SAMPLE

YOUTH SPORT GRAPHICS: Tees

Goal: To create tee graphics that delight and inspire youth and sport while connecting to seasonal stories.

Destination: Retail

WORK SAMPLE

OLYMPIC UNIFORMS: Graphic concepts

Goal: To generate multiple visual solutions to share with team and leadership with the purpose of honing in on design intent and final solution.*

*Images represent final public-facing product. Process and sketches available to internal Nike employees.

Destination: Global stage, pinnacle athlete competition.


SUSTAINABILITY

My approach:  While sustainability is ingrained in all work that I do, sustainability focused work is specifically calling on this skill set: combining all visual skills plus a specific focus on systems thinking, circular economy, biomimicry and life cycle analysis.

WORK SAMPLE

CORPORATE PROJECT: Sustainable Design

Goal: To work with an internal Nike sustainability-focused team to get after the corporate goal of doubling the business with half the impact and communicate results in a engaging, memorable fashion.

*Image represents public-facing communication. Work produced available for internal Nike employees.

Destination: Internal communications for corporate leadership

WORK SAMPLE

RECOMMENDATION PROJECT: Sustainable Design

Goal: Taking a whole systems approach to sustainable design incorporating metrics and measurements to validate recommendations, including Life Cycle Analysis and Systems Thinking. Worked collaboratively with a sustainable design team in the Minneapolis College of Art and Design Masters degree program.

*Image represents type of work. Work produced available for internal Target employees. 

Destination: Internal communications for corporate project group

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