DESIGN WITH A SUSTAINABLE APPROACH
My approach: Every organization, event and campaign has a story...a motive...a goal. I'll examine what those are and make every mark count toward telling that story with the final branding able to speak volumes and show up as unique as its originators, users and consumers.
My approach: Somewhere in the data, there is a story. What that story is depends on what needs to be told, illuminated or imparted. A visualization of that story within the data can help others understand, learn or act with more direction and speed.
My approach: When there's a lot of information to impart, and your project spins brevity on its head, it's time for some visual hierarchy and prioritization of ideas to help the consumer or audience focus on the offer. My natural ability to organize mass information and reign multiple messages into a succinct visual is at the ready (and I've been known to jump in and write copy or edit as needed).
My approach: With an expert knowledge of textiles and applications I aim to provide designs and a point of view on how to both delight the end user and use resources responsibly.
OLYMPIC UNIFORMS: Graphic concepts
Goal: To generate multiple visual solutions to share with team and leadership with the purpose of honing in on design intent and final solution.*
*Images represent final public-facing product. Process and sketches available to internal Nike employees.
Destination: Global stage, pinnacle athlete competition.
My approach: While sustainability is ingrained in all work that I do, sustainability focused work is specifically calling on this skill set: combining all visual skills plus a specific focus on systems thinking, circular economy, biomimicry and life cycle analysis.
CORPORATE PROJECT: Sustainable Design
Goal: To work with an internal Nike sustainability-focused team to get after the corporate goal of doubling the business with half the impact and communicate results in a engaging, memorable fashion.
*Image represents public-facing communication. Work produced available for internal Nike employees.
Destination: Internal communications for corporate leadership
RECOMMENDATION PROJECT: Sustainable Design
Goal: Taking a whole systems approach to sustainable design incorporating metrics and measurements to validate recommendations, including Life Cycle Analysis and Systems Thinking. Worked collaboratively with a sustainable design team in the Minneapolis College of Art and Design Masters degree program.
*Image represents type of work. Work produced available for internal Target employees.
Destination: Internal communications for corporate project group